We hired a new PR company about three months ago. It's a good thing I'm sure. It's just hard when someone else starts making the ideas for you. It's hard to be given an idea to finish or to be redefined by someone that really doesn't know you. It's a blow to the ego. I know that's not the intention, but they don't know me and how I perceive things and how I conceive things. Ideas from my mind are hard enough to get to the bottom of and get onto a plate and into someones mouth with wondrous enjoyment.
I tend to take a lot of time, a lot of time, coming up with what I want to serve. So much time, due to research and learning about new ideas and new approaches, time to establish what could go wrong and what could go better. But, there never seems to be enough time (nor space) to get it perfect. Perfection can be so far away sometimes it hurts.
When that feeling comes on, it's really hard to get and stay motivated. It seems to be a vicious cycle I fall into, when I think that this career will kill me, drive me mad, or keep me from a life of family and time to spend with them I start looking at my options. "What else can I do?" "What else can I make a living at that will allow me the life I want?"
I always come back to cooking, it called to me at a young age and even though I'm getting older and may never reach the fame that so many people associate with it now, I still love to cook and get my ass handed to me on a busy night.
The creative aspect to it is what can drive me crazy and reward me at the same time. I walked around for a week (that's all the notice and time I was given) with a little light bulb in my pocket, looking at everything food oriented around me and trying to figure how to get it inside the bulb and how this item would stand up to being mailed out to 20 or so members of the local media. And, how to represent our new tag "Come To Where Fresh Is" in a vessel that absolutely requires a 2-3 day shelf life.
It's a marketing Ad Lib.
Basil and Banana Bubble Gum.
That's all I could come up with. Nothing else was clicking. Not that I'm unhappy with the gum, I'm just a little worried that nothing else (nothing) was coming to mind. Nothing that I thought I could complete and package within one week.
If you received this gum, I hope you enjoy it. It was fun to make and I think it taste pretty damn good. The Basil and Banana thing's been on my mind for months now.
And as far as what else I can do to make a living? I think I'm ready to start thinking about owning my own place. It's a process, one that can put me into debt for my grandchildren to pay off.
But, the Basil and Banana will have a place on the menu, I'm thinking "Smashed Banana, Basil, Bacon and Peanut Butter Paninnis".
Tuesday, September 09, 2008
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